Thursday, February 18, 2010

The Apple Store...

...is an age discrimination case waiting to happen. I went in there tonight and saw only people in their 20's and 30's. It's like Children of the Corn, where people who reach a certain age are sent off into the corn to be sacrificed to He Who Walks Behind the Rows. He wants you too, Malachai.

I get the logic for wanting only young faces in the store. Apple wants to project an image that is hip and cutting edge, and thinks that it needs young employees to accomplish that. It also plays off the stereotype that only young people are good at new technology.

But this logic doesn't hold up in reality. If you've got a question at the store, you're only going to be able to talk to some kid with no real experience. It's like speaking to the assistant manager at Wendy's. They even have the same headsets. People who have been with Apple for years will be removed just as they become valuable, in favor of a kid with no experience. It also sends a terrible message to new employees. A job with Apple is a job with no future. Luckily for Apple, the kids they hire don't think that far ahead.

People should be judged based on their experience and qualifications, not just on their age. This policy based on age keeps out the experienced people that are in the best position to help the company. The longevity and experience that has let Steve Jobs turn Apple into the company it is today is tossed aside in favor of a young face. Jobs is too old to work in one of his own stores.

I'm not saying I'm camping outside of the Apple store looking for clients. But if you're sent into the corn, give me a call.

2 comments:

TheMediaDude said...

Perhaps the Apple Store doesn't pay enough for an older person to work there. These kids probably appreciate the employee discount more than the minimum wage.

Also, old people don't know how to work computers. We're lucky they moved on from rotary phones.

SNAP!

DorothyMantooth said...

Ironically (Alanically?), all of the older employees I've ever seen were at the SoHo store. And as for the kids at the Fifth Ave flagship? I've always found the "geniuses" to be nothing but SUPER qualified, young or not. So there's that...

(Also, these stores are all pretty new. Maybe it's just that none of the employees have gotten a chance, yet, to grow old with the company?)